Why the willingness to feel bad is the secret to feeling good.


People don’t like feeling bad.

Whether it’s a mild twinge of hunger, a throbbing tension headache, or having a limb amputated, feeling bad is something we all like to avoid—quickly, if possible. And thanks to modern medicine, we’re increasingly able to do just that: Have a headache? Pop some Tylenol. Sinuses flaring up? Try some Allegra. Knee still bothering you? Arthroscopic surgery doesn’t even leave a scar!

Of course it’s not just that we dislike feeling physically bad; we don’t like feeling bad emotionally either. Every day people walk into my office hoping to feel better. They want to be less anxious, less depressed, less angry. They want to be more confident, more cheerful, and of course, happier. They come looking for coping skills, transformative insights about past traumas, or simply a compassionate sounding board for their stresses and difficulties.

Other folks take medications to ease emotional pain or discomfort: Antidepressants to feel less down, anxiolytics and sedatives to feel less up, and mood stabilizers to feel more, well, stable. The most recent data suggest that 1 in 6 American adults is taking some form of psychiatric medication like the popular antidepressant Prozac or the anxiolytic Xanax.

And it’s not just us adults. Increasingly we’re willing pay for and coordinate counseling and therapy services or use medication to try and help our kids feel less bad. The most recent figures put the number of kids on psychiatric medication at over 8 million—over a million of whom are under the age of 6.

Aside from professional mental health services like therapy and pharmacology, our culture is flooded with self-help programs and gurus offering the latest wisdom for “living our best life.” I’ve even written articles for this newsletter describing techniques or tips for feeling better by changing the way we think or trying our new behaviors and implementing new habits.

Clearly, we all want to feel better.

But what if all this trying to feel better is actually not such a great idea? What if—paradoxically—our increasingly strong desire (and ability) to feel good is actually making us feel worse?

In the rest of this article, I’ll make the case for why most of us should reconsider many of our attempts at trying to feel better emotionally, and instead, focus on feeling bad on purpose.

Now ’N Later

As humans, one of our biggest blind spots is the difficulty we have making decisions based on long-term goals and aspirations and instead behaving according to more immediate and short-term impulses and desires.

Case in point, my relationship with Apple products:

Short-term desire: 1.

Long-term goals: 0.

Maybe next time, Wignall…

Now, failing to act according to our long-term best interest isn’t totally a matter of moral failing or poor self-control as our culture so often frames it—in fact, there are good reasons why we’re wired biologically to prioritize short-term pleasure and avoid short-term pain. In a world where simply staying alive was a 24/7 struggle—you know, the one we spent 99% of our history as a species in—this proclivity to only see the short-term timescale may have served us a lot better than it does today. Civilization has outpaced biology.

But these days, many of us (fortunately) live in an environment where there aren’t many short-term dangers to our survival. As a result, we are free to create and aspire to more lofty long-term goals and aspirations:

These are wonderful things. But most of them require being able to see and remain focused on long-term timescales without getting distracted (too much) by the desires and temptations of the short-term:

But I’m sure I’m preaching to the choir. We all know that when it comes to finances—for example—the short term pain of not spending now is often a small price to pay for the often exponentially greater rewards of saving early and often. And in fact, being willing to endure the discomfort of present saving is a necessary component of achieving future financial success.

What I think most of us are less aware of is how this same dynamic applies to our interior life just as much as our exterior life.

Saving for Our Emotional Future

Lauren, a former client of mine, always described herself as an introvert and uncomfortable in groups, especially if she was the center of attention. Lauren was also an executive for a multinational corporation. And despite her best attempts at keeping her head down and out of the lime light, she was required to give large presentations from time to time, which made her extremely anxious, often to the point of panic.

She came to see me in therapy because her Xanax wasn’t working anymore. See, in order to “get through” these occasional presentations and keep up appearances as an effortlessly competent leader, she would take Xanax (an anti-anxiety drug) before she gave a presentation. This would give her almost immediate relief from her anxiety and allow her to give the presentation without being “too anxious.”

But over the past few months, the Xanax had become increasingly less effective to the point where, minutes before her most recent presentation she had taken a Xanax, it didn’t work, and she called off the presentation—much to the disappointment of her colleagues and boss. She came to therapy desperate for a “technique” or “coping skill” that would—just like her old pal Xanax—immediately remove her anxiety and allow her to make her presentations again. If not, she worried that she’d lose her job.

I think my response to her request shocked her a little.

When I told her that coping skills were the last thing she needed, she looked at me with a unsettling mixture of fear and confusion and politely responded with an “Okay, so, what do I need?”

My answer was, “More anxiety.”

More Anxiety, Please!

As I’ve written about before, anxiety disorders develop when we train our brain to be afraid of anxiety itself. And the best way to train our brain to be afraid of something is to either A) run away from it, or B) try to eliminate or “fix” it. Both of these strategies confirm our fear center’s misguided belief that anxiety is dangerous and a threat in addition to being uncomfortable.

In Lauren’s case, she had spent decades teaching her brain that feeling anxiety before a presentation was dangerous, both to her career (she might botch the presentation) and physically (she might feint and get a concussion). Every time she started to feel nervous and fearful before speaking in front of a crowd, she eliminated the problem (or ran away from it, depending on how you look at it) by taking a Xanax. The problem with this strategy is that while it lead to the short-term benefit of feeling less anxious, it came at the long-term cost of training her brain to view her own anxiety as dangerous.

Consequently, the next time she found herself in an anxiety-inducing situation, her brain’s fear center lit up like a Christmas tree and made her feel even more anxious. This created a viscious cycle of every increasing anxiety about anxiety. (All anxiety disorders, btw, are simply different manifestations of anxiety about anxiety).

Lauren was forced to come to therapy because she had trained her brain so well that even a drug as powerful as Xanax was becoming powerless to resist it. Since the Xanax wasn’t working anymore, she came to me looking for a “psychological tool” that would serve the same function of making her anxiety go away.

The problem for Lauren was, at this point any sort of coping skill she might learn—deep breathing, positive visualization, affirmations, cognitive restructuring—would be interpreted by her brain as an attempt to get rid of her anxiety. Thus reinforcing the belief that anxiety was dangerous causing even more anxiety.

In other words, any attempt at feeling less bad was going to end up creating more long-term anxiety and feeling more bad.

Over the course of several months, instead of giving her coping skills or training to gain insight into the meaning behind her anxiety, I instead worked with Lauren to get our of her feeling good mindset and encouraged her to adopt a willingness to feel bad mindset.

This was essential since, if we wanted to lessen her anxiety in the long-run, she had to re-train her brain to believe that she wasn’t afraid of anxiety anymore. And the only way to do this was for her to be okay with feeling anxiety and not run away from or try and eliminate it.

To feel good, Lauren had to be willing to feel bad.

And sure enough, although things got worse before they got better (i.e. she experienced more anxiety), Lauren made massive and relatively quick progress on her long-term goal of having less anxiety by being more willing in the short-term to experience the discomfort of anxiety without looking at it as a dangerous threat and trying to get rid of it. Lauren never refilled her Xanax prescription and even started giving more presentations, often at large conferences and meetings.

The Willingness to Feel Bad

The lesson Lauren’s story hopefully illustrates is that if we’re unwilling to feel bad in the short-term, we often end up feeling even more bad in the long-term. Consequently, sometimes we need to be willing to feel bad in the short-term in order to feel good in the long-term.

This lesson isn’t limited to anxiety:

It’s the willingness to feel bad in the short-term that is the key, I think, to long-term fulfillment in so many areas of our lives, from our financial success to our mental health.

Of course, we don’t want to feel bad blindly. Sometimes when something feels bad it’s a sign that it really is bad or dangerous. The burning sensation on our hand when we rest it on a stove top is an important signal for true danger or threat.

But feeling bad doesn’t always mean something is dangerous. We want our brains to stay sensitive to true threats and danger, but also to be able to distinguish between a true danger and something that appears to be or feels like a danger but isn’t actually dangerous.

And the only way to calibrate our brains for this distinction is to be mindful of how we respond to things that make us feel bad. If we’re unwilling to experience any discomfort and constantly trying to manage and control how we feel, we’re teaching our brain that everything that causes discomfort is dangerous.

That’s a dangerous lesson.

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