Identity Diversification means cultivating a well-balanced set of investments in your sense of self.

“Diversify your investments” is common advice in the world of finance and wealth management.

Throwing all your retirement savings into the current hot tech startup might set you up for a huge payday. But it could also flop, leaving you penniless in retirement.

Because having sufficient finances as we age is so important to our quality of life, most wealth managers and advisors recommend that we diversify our wealth and spread it out. Then, if the stock market crashes, for example, we still have some of our wealth protected in bonds, real estate, etc.

Investment diversity leads to financial resilience.

It struck me the other day, in the middle of a therapy session, that we might apply a similar idea to our own identity and sense of self.

The 10 Best Books for Genuine Self Improvement Icon Nick Wignall

The 10 Best Books for Genuine

Get this 31-page PDF for free when you join my weekly email newsletter.

Get the Free PDF →

Lack of Identity Diversification Leads to Psychological Fragility

I have a client—let’s call him Tony—who’s been struggling with depression.

Tony retired recently. And far from the idyllic paradise he imagined retirement to be, Tony was miserable:

“I just feeling like I’m floating through my days.” He told me.

As I got to know Tony over the course of a few weeks, one fact about him became crystal clear:

Tony’s life was all about his career.

He was successful as a wealth manager and financial advisor. He built his own firm from scratch and over 30+ years it had done very well.

Unsurprisingly, the success of his business was in no small part the result of Tony pouring his heart and soul into it. He often working long hours day after day and frequently spent whole weekends and even vacations at the office.

But beyond a source of wealth and financial success, Tony’s work was also the place he got most of his enjoyment and satisfaction in life.

All of his friends, for example, were co-workers or business connections. And even in his time off, Tony frequently “leveraged his leisure time” to improve his business — playing golf with a potential client, meeting a business partner for breakfast on a weekend morning, and planning family vacations around work conferences.

It quickly became obvious to me that Tony’s depression was a problem of identity.

Because he had invested nearly all of his time, interests, passion, effort, and even love into his career, that became his primary source of self-worth, satisfaction, and purpose in life.

And when all those sources of “identity income” disappeared after retirement, so did Tony’s entire sense of self.

The Importance of Multiple “Income Streams” for Our Identity

The cautionary lesson from Tony’s story should be clear:

A single, narrow “income stream” for our identity leaves us psychologically fragile and vulnerable to sudden stressors or changes in our environment and life.

Tony’s story is not uncommon in my work as a therapist. Many folks have unwittingly constructed a life that has poor identity diversification:

And while these narrow identity investments may work for a while, it’s a psychologically risky strategy:

When we lack diversity among the sources of our identity, we become psychologically frail and emotionally fragile.

And while many of us take great care to ensure the diversity and resilience of our financial portfolio, are we doing the same for our identity and sense of self?

How balanced is your identity portfolio?

But What Do You Think?

I’d love to hear your thoughts on this idea of Identity Diversification in the comments below!

# # # #


Parker Palmer has written a wonderful book that addresses the need for meaning in life as we age: On the Brink of Everything: Grace, Gravity, and Getting Old. I think it would compliment and expand on what you’ve written. Thanks for the post!

Leave a Reply